Privacy policy

Last updated: April 13, 2026

This Privacy Policy describes how Honeyrock Luxury Trades ("Honeyrock," "we," "us," or "our") collects, uses, and shares personal information when you visit hrockluxury.com (the "Site") or make a purchase from us.

1. Information We Collect

Information You Provide

When you visit the Site, place an order, contact us, or sign up for our newsletter, we collect information you choose to share with us, including:

  • Name, email address, phone number, and shipping and billing addresses
  • Payment information (processed directly by our payment providers — we do not store full card numbers)
  • Order history and account preferences
  • Communications you send to us (email, phone, live chat, or inquiry forms)
  • Any information you share when consigning or selling a watch to us

Information Collected Automatically

When you visit the Site, we automatically collect certain information about your device and browsing activity, including:

  • IP address, browser type, operating system, and device identifiers
  • Pages you view, referring URL, and time spent on the Site
  • Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use the information we collect to:

  • Process, fulfill, and ship your orders
  • Communicate with you about orders, inquiries, and customer service
  • Send marketing emails and newsletters (only if you opt in — see Section 6)
  • Authenticate consignments and verify seller information
  • Detect and prevent fraud, abuse, or unauthorized activity
  • Improve the Site, our products, and your customer experience
  • Comply with applicable laws, tax obligations, and legal requests

3. How We Share Your Information

We do not sell your personal information. We share it only with the following categories of third parties, and only to the extent necessary to run our business:

  • Payment processors (such as Shopify Payments, Stripe, or PayPal) to process transactions
  • Shipping and fulfillment partners (such as FedEx, UPS, or specialty luxury carriers) to deliver your order
  • Technology service providers (such as Shopify, email marketing platforms, and analytics providers) that help us operate the Site
  • Marketplace partners (such as Chrono24) when your order originates from their platform
  • Legal and regulatory authorities when required by law, court order, or to protect our rights or the safety of others

If Honeyrock is ever involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you by email and on the Site if such a change occurs.

4. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are retained for a minimum of seven years for tax and regulatory purposes.

5. Cookies and Tracking

We use cookies and similar technologies to operate the Site, remember your preferences, analyze traffic, and support marketing. You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality.

We also use analytics services (such as Google Analytics) and advertising tools (such as Meta Pixel) that may set their own cookies. These services have their own privacy policies.

6. Marketing Communications

We send marketing emails only to customers who have opted in. You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email, or by emailing concierge@hrockluxury.com. Transactional emails (order confirmations, shipping updates, return communications) will continue regardless of marketing preferences.

7. Your Rights

California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and share
  • Request deletion of your personal information
  • Correct inaccurate personal information
  • Opt out of the "sale" or "sharing" of personal information (we do not sell personal information)
  • Be free from discrimination for exercising these rights

European Residents (GDPR)

If you are a resident of the European Economic Area or the United Kingdom, you have the right to access, correct, delete, port, or restrict processing of your personal information, and to object to processing. You also have the right to lodge a complaint with your local data protection authority.

How to Exercise Your Rights

Email concierge@hrockluxury.com with your request. We will respond within 30 days. We may need to verify your identity before acting on your request.

8. Data Security

We use industry-standard measures to protect your personal information, including encryption in transit (SSL/TLS), secure payment processing, and access controls on our systems. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

The Site is not directed to individuals under 18, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will delete it.

10. International Data Transfers

Honeyrock is based in the United States. If you access the Site from outside the U.S., your information will be transferred to, processed, and stored in the U.S., which may have data protection laws that differ from those in your country.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will also be announced on the Site or by email.

12. Contact Us

Questions about this Privacy Policy or your personal information:

Honeyrock Luxury Trades
Phone: +1 402 851 8611
Email: concierge@hrockluxury.com
Address: Nebraska, USA

Legal disclaimer: This Privacy Policy is provided as a starting template based on common U.S. and international e-commerce practices. Before publishing, we strongly recommend that a qualified attorney review this document in light of your specific data handling practices, the jurisdictions you operate in, and applicable laws (CCPA, CPRA, GDPR, state-level privacy laws, etc.). Laws change and vary by region.